Know-how.
This is where we publish articles from practice, for reference, for passing on and for anyone who wants to do something themselves. They should be useful even if no commission comes of them.
There is a little self-interest in this: anyone who understands the subject beforehand asks the right questions in the preliminary call and gets an offer that fits their event rather than a catalogue.
The articles are in German. Most browsers can translate them. If you have a question about an article, write to us in English; we are happy to answer.
All articles
Free live streaming: what works and where it stops
Instagram, Facebook, YouTube, Twitch, Discord and conferencing systems such as Webex, Zoom, Teams or Meet: the article describes the hurdles before the first stream, the limits in operation and the point at which the free route no longer holds up. Plus a list of cases in which it is entirely sufficient.
For: anyone currently weighing up whether they need someone at all. In German.
Live streaming technology: camera, lighting, sound and remote guests
What is actually set up, calibrated and operated in a multi-camera production: camera system and white balance, three-point lighting, microphones and lip sync, vision mixing, graphics, remote guests with mix-minus, talk rounds with several guests and motorised camera control.
For: anyone who wants to know what they are paying for, and anyone trying it themselves. In German.
Hybrid events: process and technology
How an event works in the hall and in the live stream at the same time: separate sound mixes for hall and stream, questions from online viewers, remote speakers, the process from preliminary call to recording, and what the venue has to contribute.
For: anyone planning an event with an audience both on site and online. In German.
Live streaming and data protection: what cookie-free means
Which data is generated when people watch, what a cookie-free player changes, when a consent banner is needed and what still has to be clarified for a GDPR-compliant broadcast.
For: anyone who has to agree a broadcast with their data protection officer. In German.
Film editing: fades, dissolves and their effect
When a hard cut works and when a fade does, how long a transition may be, and why sound almost always cuts before the picture. Plus the five most common mistakes in everyday work. Applies to the editing suite as much as to live direction.
For: anyone who edits, whether in training, corporate communications or direction. In German.
The rules these articles follow
- No prices of other providers. Tariffs change faster than a page can be maintained, and a wrong statement about a competitor is open to challenge.
- No judgements about third parties. We describe where servers are located, whether cookies are set and whether consent is required. We do not judge whether that is good or bad.
- Limits are named, including our own. Where KREATV is not the right provider, the article says so.
- Date and durability. Where third-party information is quoted, a date is given. Platforms change their terms without notice.
- No client names. We deliberately do not name clients. Whoever speaks for us should decide that for themselves, not our website.
Coming next
In progress or planned:
- Five reasons to use live streaming as a marketing tool for your company
- Record, broadcast with a delay or broadcast live
- Subtitles: automatically generated versus corrected by hand
- ignite.video tested in practice
- Live streaming and broadcasting licences in Germany: when a broadcast needs a licence
- Tips and tricks from years of experience with real projects
Missing a topic that interests you? Let us know. Which topics come next depends on the questions we receive.